Jump to


FAQs


contact

To contact Sad Steve, send an email to info@sadsteve.com


a brief history

Hi, I'm Joe and I'm the founder of Sad Steve. I attend Haverford College in Haverford, PA. First, just to clarify, there is no Steve. Still, a lot of fan mail is addressed to him. I guess he lives in spirit.

My inspiration for this site came in August 2007 following a discussion with a friend regarding the current (weakened) state of the music industry. The industry's major problem, in our minds at least, was its newfound allegience with Apple Computer, Inc. Labels had relinquished control of the fastest growing distribution channel (the digital one) to Apple, a company devoted to technology, not music production.

This made no sense. Sure, Apple had the iPod, but without labels providing distribution rights to Apple, the iPod is just a little, metal, piece of shit with a scroll wheel and lousy battery life. My guess is that label executives were so frightened by the precipitous decline in record sales that they literally crapped themselves thinking they'd be out of jobs in a year. But just as executives were reaching for the toilet paper, Apple arrived and promised to save everything. A return to the glory days! Deals were signed, Steve was happy, and the era of iTunes world domination began.

As I said earlier, this discussion happened in August '07. I was in Argentina then, doing a semester abroad. Most of my days were spent meeting hot latina women, studying Spanish literature, and downing mojitos. Building a website was not a top priority. Still, when your friends in the music business tell you that producers are making marketing decisions based on an artist's iTunes ranking, you get pissed off.

So in January 2008 I launched Sad Steve to prove that building a popular music distribution network need not be difficult. The popularity of this site is a testament to its simplicity. If I can do it, why can't the labels? There is no need for Apple, Amazon, or any third party to create a successful music distribution channel; just connect with fans directly. In the future I hope to introduce strategies for making a distribution channel like this one much more profitable that iTunes could ever be. So stay tuned for that, and let me know about new stuff you'd like to see on Sad Steve.

Thanks for listening. Peace bitches.


pictures

Here are some pics of my friends and other people who use/love/fornicate Sad Steve. Send in a photo of yourself and I'll post it.
(Yes, currently no pics/friends. I cry myself to sleep at night...)

Top